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Revive Active Brand Ambassador – Paula Radcliffe

Revive Active Brand Ambassador – Paula Radcliffe

We are very excited to announce that our new brand ambassador is World Marathon Record holder Paula Radcliffe. 

Paula discovered Revive Active Products a number of months ago and after taking Revive Active and Joint Complex daily since, she and her family have been enjoying the many benefits that they offer.

Born in Northwich, Cheshire, in 1973, Paula joined Bedford and County Athletics Club at the age of 11 and competed at the World Cross Country Championships at 16.

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After graduating from Loughborough University with a first-class degree in modern languages in 1996, she devoted herself full-time to her running and is now acknowledged as one of the finest athletes of the modern era.

She holds the world record and won the London Marathon in 2002, 2003 and 2005. In November 2004 she won the New York Marathon in breath-taking style and in 2005 she took the gold medal at the World Championships in Helsinki for the same distance.

She was awarded an MBE in June 2002 and later that year was voted the BBC’s Sports Personality of the Year.

Needless to say Paula has had quite a successful career. While preparing for the 2012 London Olympics Paula was forced to retire due to an on-going foot injury. After undergoing an operation on this injury she developed mild arthritis in her foot which cemented the fact that she would never run professionally again.

Speaking of her new role as ambassador, Radcliffe said: “I am excited to have partnered with Revive Active. I have seen great benefits since I started taking the product each day.

Revive Active provides everything I need in one sachet…..all those nutrients I need to support my lifestyle, enables me to run around with the kids all over the place, take flights when I need to and not get sick and I know that my body is getting those nutrients every day.”

Speaking on Joint Complex she says: “I was so glad when I discovered Joint Complex because I’ve struggled with arthritis in my foot, stemming from a long-sustained foot injury back in 1994, which caused a lot of arthritic problems.  Since starting to take Joint Complex I’ve just noticed that in the morning there was a lot less stiffness a lot less swelling at the end of the day and I can just do more on my foot which suits me down to the ground.”

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Since partnering with Paula, she has given us an in-sight into her life and how she overcomes various challenges she faces during her day-to-day life.. Read more below.

As a professional female athlete, how did you overcome fear?      

I think the best way to overcome fear is be as prepared as possible and harness the energy of the fear. The better prepared that you know you are and the more variables that you know you have covered the more relaxed and ready you will feel. However if you liken fear to nerves a little bit then some is not a bad thing as it heightens adrenaline and can make you perform better as well as keeping you more alert. So rather embrace and control your fear, use the energy and show it who is boss!

For you, what is important to remember when setting goals?          

The most important thing to remember is to pick a goal that excites you, that you will be really motivated to go after and give your absolute best to try and achieve. It has to really matter to you. Then remember to set several goals, dream ones and realistic ones. Some you will tick off easily, others you might never achieve but though trying to achieve them you will achieve other great things along the way.

What advice would you give other women/aspiring athletes who find it difficult to exercise, or may be beginning their own running journey? (Someone trying out the couch-to-5KM challenge, for example).    

The biggest thing is to make time for yourself and your exercise within the day and not feel guilty about it. Make it your time and enjoy it. It’s also great to get together with a group of friends or a run club, this helps motivate you all, brings a social side to it and you can help, support and inspire each other and celebrate the journey together.

Is there a go-to mental technique you fall back on when running?

I count. It’s really boring and probably a bit anal but I count up to 100 and then start again. When I was racing that technique fit really well in that three times 100 would be roughly a mile. So I could break down the mile even further. It keeps me in the moment. Focusing only on what number came next. Not projecting ahead how far I had to run or if something wasn’t feeling good. It was something to focus on.

As a professional female athlete and mother, how do you overcome fatigue?  

I don’t know about overcome, I think it is probably more about coping with fatigue and not letting it get to big and defeat you. Looking after your mind and body is the key part, keeping your sleep good, and your nutrition needs to be very strong and in balance (balanced diet with key nutrients and revive active really helps here). Keeping your goal in mind and even written somewhere you see it daily helps to maintain motivation. Also important to reward yourself for stepping stone achievements.

Have there been points throughout your life where you doubted yourself? If so, how did you overcome that self-doubt?

Of course, everyone experiences self doubt at some point. Going back over all the hard work and preparation and reminding yourself of how strong you can be and are is very important. When it is a goal that really matters to you, remind yourself that it is the trying as hard as it you possibly can that matters and as long as you give it your best shot that is all you can do. If you give it your maximum effort and it isn’t good enough you can still be proud of having tried your best and you can do no more.

Who or what is your biggest motivation?  Paula Radcliffe Revive Active Ambassador          

I would say my children. I want
them to see that it’s good to go after goals, be a strong person and give everything in life your maximum effort and to always treat others with respect. My grandma showed me that you give life your best shot, always respect others and above all enjoy all of it. I always wanted to reach the end of my career and know I got the best out of myself that I was capable of and also that I always stayed true to myself and my integrity.

What has been the highlight of your career? And the low light?                                    

The highlight would probably be setting the world record in London in 2003, however the world cross Country victory in 2001 is also very important to me as were the titles on the track in the Commonwealth 5000m and European 10000m.

The low point was Athens, it was at the peak of my career when my chances of getting my Olympic goal and dream were greatest and to get injured, and not be able to overcome it and even finish the race was definitely the lowest point.

However I did survive it and get through it. Having my integrity and everything that I have always stood for challenged as it was in 2015 was the biggest low point though. It took all I had, and all the support of those closest to me, to cope with that and come through knowing that it was what I knew was the truth that mattered, and that those who mattered to me knew and believed the truth.

How has your life changed since you retired from professional athletics?          

I have many goals still, centering around being the best Mum I can be, becoming a better sports commentator and giving back to my sport and helping strengthen the credibility and integrity of athletics to better support the clean athletes. I have more time now in my life for running socially with friends and also trying other sports, I love sea kayaking right now. I probably travel more often but for shorter trips, but still ask quite a lot of my body so have to look after it well with good sleep and nutritional supplements like Revive Active.

Aside from running, what is your favourite thing to do when you need a mood ‘pick-me-up’

It would be to spend time with my family and kids, to curl up with a good book, to go out for a nice meal with friends and family or to go out on the ocean in a kayak if the weather is fine.


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Paula is an inspiration to all in her ability to overcome obstacles in both her personal and professional life. We are delighted to have her on board with our products and look forward to working with her throughout the year. While visiting Galway recently Paula shared with us a quote in which she lives by, told to her by her Grandma – we think it is something we should all live by!

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